Sofia security doors have been on the market for over 15 years. Their door collections can be found in furniture stores almost all over Slovakia – but mostly in the western and north-western part of the country.

The client needed to increase brand awareness in cities where their products are within easy reach and subsequently increase sales. So he chose the most popular service from our range of services to start with – turnkey Social Media.

At the moment when the client gave us the keys to his Facebook and Instagram, no one seemed to have any idea how perfect the results of our collaboration would be. But we’ll talk about that later.

Sofia doors have many benefits, which we wanted to introduce to our target audience at the beginning. The excellent noise dampening capabilities mean that you won’t be disturbed by your neighbours’ noisy hallway chatter. In winter, you’ll be delighted by the insulation capabilities that will not let the heat of your heated dwelling escape.

After the first introduction of the audience to the brand, we also opened the door to new, more creative, and sometimes surreal concepts. We combined the speed of the assembly service with the speed of the service men from racing sports. We have demonstrated the same benefit in a graceful, aesthetic design.

The endless video with the idea that you can enjoy the doors of Sofia indefinitely also brought positive reactions. Some viewers simply couldn’t take their eyes off the post.

After a couple of weeks, we unobtrusively surveyed the knowledge of the brand and its products in the form of various puzzles. The fact that we made our audience quite uncomfortable is evidenced by the comments. When asked if you can find two identical doors in the following picture, we also received the following answer.

Not only the eyesight, but also the fingers of Facebook and Instagram users were exercised with aesthetically tuned carousels.

The client’s interest was subsequently aroused by Google advertising. It was peeking out from banners placed on web portals visited by our target.

The advertising gained momentum with this move and everything seemed to be working as it should. That’s why a few weeks later, our office received a phone call from a client who urged us to stop the campaigns immediately.

Did we make a mistake somewhere? Did our advertising offend anyone? In the end, it turned out that demand shot through the roof and Sofia couldn’t cope with the onslaught of new customers.

After the situation calmed down, we turned the campaigns back on. However, after three months we were forced to turn off the campaigns due to high customer interest.

How does the owner of the company Miroslav Léke react to our cooperation?

“We have been forced to shut down online campaigns several times so that the amount of enquiries and orders we have received does not grow beyond us. Transforming the business into digital was the right decision, and anyone who ignores this fact today is making a mistake.”

Finally, thank you for being interested in the story of our collaboration and don’t forget to lock this article when you leave. 🔑

The organiser of Balvalfest is the cultural-educational civic association Lačho Drom. It is headed by the well-known singer and musician Vladimír Sendrei, who annually confirms the quality of the event with a line-up packed with talented Roma artists and a great atmosphere. Take a look at how we have marketed one of the biggest gypsy festivals in Slovakia for two years in a row.

In order to make sure that the true Bashavel was not only held at the amphitheatre, but also on social media and in the streets, the client approached us with a request for a comprehensive visual identity, Facebook management, photo and video documentation, radio advertising and live streams.

We started by setting up an attractive visual that would convince our target audience that Balvalfest is a guarantee of endless fun and good music. We first made a poster in three different designs and colours. The client was finally convinced by the orange one.

With the freshly approved visual, we created Facebook posts, a video invitation and a radio spot in which Sandokán Lakatoš – the main star of the campaign, enticed viewers or listeners to a proper dance party held in Kokava nad Rimavicou.

The weather was fantastic and the atmosphere was indescribable. Those who didn’t enjoy it directly from under the stage were able to enjoy it through the live streams, which enjoyed a reach of almost 90 thousand people on Facebook. After sobering up from the exuberant weekend, we ended the campaign with a short recap and analysis of the results.

The number of ad impressions in 1 and a half months of the campaign reached 175 thousand. Promotional materials such as the video invitation, aftermovie, poster and the posts themselves were seen by just over 86 thousand Facebook users.

The good attendance and positive numbers meant that we kept up the rhythm of working with the client, and the following year we were entrusted with the promotion of the 20th anniversary edition.

It was to some extent marked by a global pandemic. However, the positive situation during the summer meant that the festival could finally take place with a reduced capacity and under certain conditions.

Like last year, we also made social media dance with a slightly modified visual. In addition to the usual introducing the performers, we also educated on how to purchase a ticket to the festival itself.

The video invitation was also an invitation to dance, and with it also a large print advertisement, which attracted visitors and residents of Rimavská Sobota – the new venue of the festival.

Two festival days brought laughing sun, but also an evening storm. For those who didn’t want to go into the heavy rain, we again prepared a series of short live entries, which were watched by 40 thousand people. The viewers were also very active, and during the streaming they took care of almost 2 thousand reactions, comments and shares.

The year-on-year increase in the number of fans of the festival’s Facebook page is also worth mentioning. From the beginning of our cooperation until today we have managed to increase the number of fans by 207%. This is a clear proof that the word Balvalfest is becoming more and more popular in the wider region, and we believe that this will continue to be the case in the years to come.