{"id":6996,"date":"2025-06-23T14:19:03","date_gmt":"2025-06-23T12:19:03","guid":{"rendered":"https:\/\/www.prognessa.com\/solutions\/marketing-strategy\/"},"modified":"2025-11-25T11:13:25","modified_gmt":"2025-11-25T10:13:25","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/www.prognessa.com\/en\/solutions\/marketing-strategy\/","title":{"rendered":"Marketing strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6996\" class=\"elementor elementor-6996 elementor-801\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-263a451 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"263a451\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9312a2f e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"9312a2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4fb3d elementor-widget elementor-widget-heading\" data-id=\"5c4fb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span class=\"text-stroke\">Marketing<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7a452 elementor-widget elementor-widget-text-editor\" data-id=\"5a7a452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The difference between confident and uncertain steps in business is knowing how your product solves people\u2019s problems and knowing when, where, and how to present yourself in the media space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad197d5 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"ad197d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8284aee elementor-align-right glow-button-gold elementor-widget elementor-widget-button\" data-id=\"8284aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.prognessa.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I am interested<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45b3e0d e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"45b3e0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ab757 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"78ab757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/freepik__background__50894.png\" class=\"attachment-large size-large wp-image-6911\" alt=\"\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/freepik__background__50894.png 1024w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/freepik__background__50894-300x300.png 300w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/freepik__background__50894-150x150.png 150w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/freepik__background__50894-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46ffcd9 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"46ffcd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4638abe e-con-full glass e-ecs-flex e-flex e-con e-child\" data-id=\"4638abe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-975ff12 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"975ff12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d95e63b elementor-widget elementor-widget-image\" data-id=\"d95e63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/marketingova-strategia-prognessa-solutions-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-6910\" alt=\"\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/marketingova-strategia-prognessa-solutions-1-1024x683.jpg 1024w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/marketingova-strategia-prognessa-solutions-1-300x200.jpg 300w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/marketingova-strategia-prognessa-solutions-1-768x512.jpg 768w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/marketingova-strategia-prognessa-solutions-1-1536x1025.jpg 1536w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/marketingova-strategia-prognessa-solutions-1.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-058866e e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"058866e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0554ca elementor-widget elementor-widget-text-editor\" data-id=\"d0554ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have to adapt all our activities to a market that changes very fast. Once the process and system are set up, it\u2019s necessary to adjust them at the right time and give them the needed upgrade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13cb85c e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"13cb85c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5097312 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"5097312\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d24eab elementor-widget elementor-widget-heading\" data-id=\"1d24eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Half of the money spent on marketing is wasted. The million-dollar question is: which half is it?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca32b50 e-con-full glass e-ecs-flex e-flex e-con e-child\" data-id=\"ca32b50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a83a75b elementor-widget elementor-widget-text-editor\" data-id=\"a83a75b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First and foremost, it\u2019s important to look at the business, pricing strategy, and communication strategy. In short, whether you have well-defined so-called\u2026 4P &#8211; price, place, promotions, product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a45f8a e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"5a45f8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96a5b04 e-con-full glass e-ecs-flex e-flex e-con e-child\" data-id=\"96a5b04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b4a83af e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"b4a83af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48d8a6d elementor-widget elementor-widget-image\" data-id=\"48d8a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/procesna-analyza-prognessa-solutions-1024x683.jpg\" class=\"attachment-large size-large wp-image-6902\" alt=\"\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/procesna-analyza-prognessa-solutions-1024x683.jpg 1024w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/procesna-analyza-prognessa-solutions-300x200.jpg 300w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/procesna-analyza-prognessa-solutions-768x512.jpg 768w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/procesna-analyza-prognessa-solutions-1536x1025.jpg 1536w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/procesna-analyza-prognessa-solutions.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe4e5c0 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"fe4e5c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a04e002 elementor-widget elementor-widget-text-editor\" data-id=\"a04e002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"text_block-358-3710\" class=\"ct-text-block content1-text\">The definition of the 4Ps is directly linked to the analysis of your current situation \u2014 the SWOT analysis. We\u2019ll identify your strengths and weaknesses in combination with external opportunities and threats.<\/div><div id=\"text_block-361-3710\" class=\"ct-text-block content1-text\">If all the necessary data is in place, it becomes clear which communication channels and paths lead to achieving your goals.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-383af4d e-grid e-ecs-flex e-con-boxed e-con e-parent\" data-id=\"383af4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9bc4875 e-ecs-flex e-flex e-con-boxed e-con e-child\" data-id=\"9bc4875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-697ead9 elementor-widget elementor-widget-video\" data-id=\"697ead9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/shorts\\\/u69CoGd9n9o?embeds_referring_euri=https%3A%2F%2Fwww.prognessa.com%2F&amp;source_ve_path=Mjg2NjY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fcf71b e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"2fcf71b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-872ce38 elementor-widget elementor-widget-video\" data-id=\"872ce38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/shorts\\\/RDuYL1nkJIs?embeds_referring_euri=https%3A%2F%2Fwww.prognessa.com%2F&amp;source_ve_path=Mjg2NjY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc64fea e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"fc64fea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f176371 elementor-widget elementor-widget-video\" data-id=\"f176371\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/shorts\\\/X9ZKhXmHPbo?embeds_referring_euri=https%3A%2F%2Fwww.prognessa.com%2F&amp;source_ve_path=Mjg2NjY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4cf46e e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"c4cf46e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2f535 elementor-align-center glow-button-gold elementor-widget elementor-widget-button\" data-id=\"2d2f535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.youtube.com\/playlist?list=PLzvOzpYqJJncCFnCiKdU4dALdcYAy3kwo\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More videos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65f6a60 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"65f6a60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d3d3a3 e-con-full glass e-ecs-flex e-flex e-con e-child\" data-id=\"6d3d3a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9a92152 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"9a92152\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c25fee6 elementor-widget elementor-widget-heading\" data-id=\"c25fee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s sit down for a coffee together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e607db7 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"e607db7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19cc6a7 elementor-align-right glow-button-gold elementor-widget elementor-widget-button\" data-id=\"19cc6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" 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