{"id":9690,"date":"2021-02-26T10:28:08","date_gmt":"2021-02-26T09:28:08","guid":{"rendered":"https:\/\/www.prognessa.com\/case-study-security-doors-sofia\/"},"modified":"2026-02-26T09:55:52","modified_gmt":"2026-02-26T08:55:52","slug":"case-study-security-doors-sofia","status":"publish","type":"post","link":"https:\/\/www.prognessa.com\/en\/case-study-security-doors-sofia\/","title":{"rendered":"Case study: security doors Sofia"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Case study: Bezpe\u010dnostn\u00e9 dvere Sofia\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/WzW8HnW54OU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>Sofia security doors have been on the market for over 15 years. Their door collections can be found in furniture stores almost all over Slovakia &#8211; but mostly in the western and north-western part of the country. <\/p>\n\n<p>The client needed to increase brand awareness in cities where their products are within easy reach and subsequently increase sales. So he chose the most popular service from our range of services to start with &#8211; turnkey Social Media. <\/p>\n\n<p>At the moment when the client gave us the keys to his Facebook and Instagram, no one seemed to have any idea how perfect the results of our collaboration would be. But we&#8217;ll talk about that later. <\/p>\n\n<p>Sofia doors have many benefits, which we wanted to introduce to our target audience at the beginning. The excellent noise dampening capabilities mean that you won&#8217;t be disturbed by your neighbours&#8217; noisy hallway chatter. In winter, you&#8217;ll be delighted by the insulation capabilities that will not let the heat of your heated dwelling escape.  <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1727\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbpost1-708x1024.png\" alt=\"\" class=\"wp-image-1727\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1729\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbpost3-839x1024.png\" alt=\"\" class=\"wp-image-1729\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1728\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbpost2-733x1024.png\" alt=\"\" class=\"wp-image-1728\"\/><\/figure>\n<\/figure>\n\n<p>After the first introduction of the audience to the brand, we also opened the door to new, more creative, and sometimes surreal concepts. We combined the speed of the assembly service with the speed of the service men from racing sports. We have demonstrated the same benefit in a graceful, aesthetic design.  <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1731\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/igpost1-662x1024.jpg\" alt=\"\" class=\"wp-image-1731\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1732\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/igpost2-657x1024.jpg\" alt=\"\" class=\"wp-image-1732\"\/><\/figure>\n<\/figure>\n\n<p>The endless video with the idea that you can enjoy the doors of Sofia indefinitely also brought positive reactions. Some viewers simply couldn&#8217;t take their eyes off the post. <\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-video\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/igvid1.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"936\" height=\"192\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment1-1.jpg\" alt=\"\" class=\"wp-image-1744\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment1-1.jpg 936w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment1-1-300x62.jpg 300w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment1-1-768x158.jpg 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n<p>After a couple of weeks, we unobtrusively surveyed the knowledge of the brand and its products in the form of various puzzles. The fact that we made our audience quite uncomfortable is evidenced by the comments. When asked if you can find two identical doors in the following picture, we also received the following answer.  <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"814\" height=\"1024\" data-id=\"1742\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbpost4-814x1024.png\" alt=\"\" class=\"wp-image-1742\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbpost4-814x1024.png 814w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbpost4-238x300.png 238w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbpost4-768x967.png 768w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbpost4.png 998w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" data-id=\"1741\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment2-1024x307.jpg\" alt=\"\" class=\"wp-image-1741\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment2-1024x307.jpg 1024w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment2-300x90.jpg 300w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment2-768x230.jpg 768w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment2-1536x461.jpg 1536w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkoment2.jpg 1574w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p>Not only the eyesight, but also the fingers of Facebook and Instagram users were exercised with aesthetically tuned carousels.<\/p>\n\n<figure class=\"wp-block-video\"><video height=\"978\" style=\"aspect-ratio: 1000 \/ 978;\" width=\"1000\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/fbkar1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<figure class=\"wp-block-video\"><video height=\"1100\" style=\"aspect-ratio: 720 \/ 1100;\" width=\"720\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/igkar1-1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<p>The client&#8217;s interest was subsequently aroused by Google advertising. It was peeking out from banners placed on web portals visited by our target. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1753\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/google1-1024x495.png\" alt=\"\" class=\"wp-image-1753\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1754\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/google2-1024x499.png\" alt=\"\" class=\"wp-image-1754\"\/><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/google3-1024x686.png\" alt=\"\" class=\"wp-image-1755\"\/><\/figure>\n\n<p>The advertising gained momentum with this move and everything seemed to be working as it should. That&#8217;s why a few weeks later, our office received a phone call from a client who urged us to stop the campaigns immediately. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2021\/02\/stop.png\" alt=\"\" class=\"wp-image-1757\" width=\"330\" height=\"330\"\/><\/figure>\n\n<p>Did we make a mistake somewhere? Did our advertising offend anyone? In the end, it turned out that demand shot through the roof and Sofia couldn&#8217;t cope with the onslaught of new customers.  <\/p>\n\n<p>After the situation calmed down, we turned the campaigns back on. However, after three months we were forced to turn off the campaigns due to high customer interest. <\/p>\n\n<p>How does the owner of the company Miroslav L\u00e9ke react to our cooperation?<\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2020\/12\/ref_leke.jpg\" alt=\"\" class=\"wp-image-1204\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>&#8220;We have been forced to shut down online campaigns several times so that the amount of enquiries and orders we have received does not grow beyond us. Transforming the business into digital was the right decision, and anyone who ignores this fact today is making a mistake.&#8221;<\/em><\/p>\n<\/div>\n<\/div>\n\n<p>Finally, thank you for being interested in the story of our collaboration and don&#8217;t forget to lock this article when you leave. \ud83d\udd11<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sofia security doors have been on the market for over 15 years. Their door collections can be found in furniture stores almost all over Slovakia &#8211; but mostly in the western and north-western part of the country. The client needed to increase brand awareness in cities where their products are within easy reach and subsequently [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[],"class_list":["post-9690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/posts\/9690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/comments?post=9690"}],"version-history":[{"count":1,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/posts\/9690\/revisions"}],"predecessor-version":[{"id":9708,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/posts\/9690\/revisions\/9708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/media\/6552"}],"wp:attachment":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/media?parent=9690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/categories?post=9690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/tags?post=9690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}