{"id":9003,"date":"2025-07-28T16:42:05","date_gmt":"2025-07-28T14:42:05","guid":{"rendered":"https:\/\/www.prognessa.com\/ref\/slovak-woman-of-the-year\/"},"modified":"2025-08-18T14:53:52","modified_gmt":"2025-08-18T12:53:52","slug":"slovak-woman-of-the-year","status":"publish","type":"referencie","link":"https:\/\/www.prognessa.com\/en\/references\/slovak-woman-of-the-year\/","title":{"rendered":"Slovak Woman of the Year"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u2728 How we helped the Slovak Woman of the Year 2022 show that honesty has its place in business<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

At the PROGNESSA agency, we love collaborations that have heart. When we were approached to help with a campaign for <\/span>Nade\u017eda Demeterov\u00e1, <\/b>it was an honor for us.<\/span><\/p>

The long-time managing director of the company <\/span>RISO, s. r. o. <\/b>, a manager with strong character and a gentle smile, was nominated for<\/span> the Slovak Woman of the Year 2022 <\/b>award in the Business<\/span> and Management category<\/b>. And although she has been dedicated to her work for decades, the public had known little about it until now.<\/span><\/p>

<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tSocial media<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    When modesty needs to be highlighted <\/b><\/h2>

    Successful people often don\u2019t want to draw unnecessary attention to themselves. But in this case, it was a nationwide vote decided by public votes. Without targeted communication and marketing, it would have been almost impossible to reach thousands of people beyond her hometown of Rimavsk\u00e1 Sobota. <\/span><\/p>

    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    A story that just needed to be shown<\/b><\/h2>

    We decided to build the campaign on the most important things \u2013 truth and authenticity. We introduced Mrs. Na\u010fa as her colleagues, family, and community know her: as an empathetic leader, a caring mother, a responsible woman who holds the company and its people together. <\/span><\/p>

    We launched a Facebook campaign focused on a human story. We helped create an authentic video that, despite a limited budget, reached over 10,000 viewers. People could participate in contests for RISO jams or a stay in Oman, and we also included printed flyers that spread the idea of the nomination directly where her target audience lived \u2013 in the regions where Mrs. Na\u010fa had worked her entire life. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    An unforgettable evening<\/b><\/h2>

    At the gala evening on June 23, 2022, the tension was palpable. Then her name was announced: <\/span>Nade\u017eda Demeterov\u00e1 became Slovak Woman of the Year 2022. <\/b><\/p>

    For her, it was an honor. For us, proof that marketing can have a soul. We concluded the campaign with a thank-you video in which the Slovak Woman of the Year spoke to everyone who supported her. <\/span><\/p>

    \ud83d\udc97 Some campaigns sell products. This one showed values. And those are even more important in today\u2019s world. \ud83c\udf53<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    At the PROGNESSA agency, we love collaborations that have heart. When we were approached to help with a campaign for Nade\u017eda Demeterov\u00e1, it was an honor for us. <\/p>\n

    The long-time managing director of RISO, s. r. o., a manager with strong character and a gentle smile, was nominated for the Slovak Woman of the Year 2022 award in the Business and Management category. And although she has been dedicated to her work for decades, the public had known little about it until now.<\/p>\n","protected":false},"featured_media":8030,"template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false},"referencia_kategoria":[91],"referencia_tag":[],"referencia_segment":[],"class_list":["post-9003","referencie","type-referencie","status-publish","has-post-thumbnail","hentry","referencia_kategoria-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencie\/9003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencie"}],"about":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/types\/referencie"}],"version-history":[{"count":3,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencie\/9003\/revisions"}],"predecessor-version":[{"id":9026,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencie\/9003\/revisions\/9026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/media\/8030"}],"wp:attachment":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/media?parent=9003"}],"wp:term":[{"taxonomy":"referencia_kategoria","embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencia_kategoria?post=9003"},{"taxonomy":"referencia_tag","embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencia_tag?post=9003"},{"taxonomy":"referencia_segment","embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencia_segment?post=9003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}