{"id":9027,"date":"2025-07-23T16:27:33","date_gmt":"2025-07-23T14:27:33","guid":{"rendered":"https:\/\/www.prognessa.com\/ref\/iw-trend\/"},"modified":"2025-08-18T14:54:17","modified_gmt":"2025-08-18T12:54:17","slug":"iw-trend","status":"publish","type":"referencie","link":"https:\/\/www.prognessa.com\/en\/references\/iw-trend\/","title":{"rendered":"IW TREND"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9027\" class=\"elementor elementor-9027 elementor-7883\" data-elementor-post-type=\"referencie\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a98566e e-flex e-con-boxed e-con e-parent\" data-id=\"a98566e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b0acc elementor-widget elementor-widget-heading\" data-id=\"19b0acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfaf How we sharpened the IW TREND brand and brought thousands of new eyes to it<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4db071 elementor-widget elementor-widget-text-editor\" data-id=\"f4db071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>IW TREND<\/b><span style=\"font-weight: 400;\">  is a respected company with more than 20 years of experience in the timber industry. Expertise, quality and a strong name &#8211; they had it all. But they weren&#8217;t playing the game they deserved in the online space.    <\/span><b>They were cutting edge in the industry, but not in the browser.<\/b><span style=\"font-weight: 400;\">  And that&#8217;s where it started.<\/span><\/p><p><span style=\"font-weight: 400;\">Our task was <\/span><b>to put the brand in the spotlight<\/b><span style=\"font-weight: 400;\"> of the digital world &#8211; so that their services and products would be found not only by their loyal customers, but also by new ones who are still looking for a reliable partner in the interior design industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0906948 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"0906948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bb8f057 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Google Ads<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategy<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e07bfd e-con-full e-flex e-con e-parent\" data-id=\"6e07bfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e223e7 e-con-full iphone-container e-flex e-con e-child\" data-id=\"5e223e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c6698 iphone-frame elementor-widget elementor-widget-image\" data-id=\"f0c6698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"495\" height=\"1024\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/iphone-495x1024.png\" class=\"attachment-large size-large wp-image-6944\" alt=\"\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/iphone-495x1024.png 495w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/iphone-145x300.png 145w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/iphone-768x1590.png 768w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/iphone-742x1536.png 742w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/iphone.png 826w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181d7f6 socky elementor-widget elementor-widget-video\" data-id=\"181d7f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/iw_trend_reel_2401_mb__V2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dcd0b3 e-flex e-con-boxed e-con e-parent\" data-id=\"2dcd0b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbabf14 elementor-widget elementor-widget-text-editor\" data-id=\"bbabf14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For the IW TREND brand we have therefore created <\/span><b>a complete tailor-made marketing strategy<\/b><span style=\"font-weight: 400;\">. It was based on an analysis of their business model, pricing and market position. By combining data, knowledge of their customer and market environment, we selected the most effective digital channels. <\/span><\/p><p><span style=\"font-weight: 400;\">We have launched <\/span><b>powerful Google Ads campaigns<\/b><span style=\"font-weight: 400;\"> (display, search and shopping), deployed <\/span><b>dynamic social network management<\/b><span style=\"font-weight: 400;\"> and rolled out <\/span><b>newsletters that delivered results<\/b><span style=\"font-weight: 400;\">. This included personal advice and active cooperation every step of the way.<\/span><\/p><h3><b>The result? IW TREND is no longer just a brand. It&#8217;s a visible brand  <\/b><\/h3><p><span style=\"font-weight: 400;\">The website was visited by about <\/span><b>186 % more people<\/b><span style=\"font-weight: 400;\">. Orders increased by  <\/span><b>56 %<\/b><span style=\"font-weight: 400;\">. And traffic from social networks?  <\/span><b>+3090 %. <\/b><span style=\"font-weight: 400;\">The online brand has gained new energy and IW TREND has <\/span><b>has become one of the most active and respected brands in digital<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">This collaboration shows that when you have a quality product but it lacks visibility &#8211; <\/span><b>you just need to direct it in the right way<\/b><span style=\"font-weight: 400;\">. And when trust and friendship are built on top of that, the results are just the beginning.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de6c76d e-flex e-con-boxed e-con e-parent\" data-id=\"de6c76d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68cb431 elementor-widget elementor-widget-image\" data-id=\"68cb431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_1_page-0001-1-1024x768.png\" class=\"attachment-large size-large wp-image-7897\" alt=\"\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_1_page-0001-1-1024x768.png 1024w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_1_page-0001-1-300x225.png 300w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_1_page-0001-1-768x576.png 768w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_1_page-0001-1.png 1138w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e840c97 elementor-widget elementor-widget-image\" data-id=\"e840c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_2_page-0001-1-1024x768.png\" class=\"attachment-large size-large wp-image-7894\" alt=\"\" srcset=\"https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_2_page-0001-1-1024x768.png 1024w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_2_page-0001-1-300x225.png 300w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_2_page-0001-1-768x576.png 768w, https:\/\/www.prognessa.com\/wp-content\/uploads\/2025\/07\/IW_Trend_Google_Ads_2_page-0001-1.png 1138w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IW TREND is a respected company with more than 20 years of experience in the timber industry. Expertise, quality and a strong name &#8211; they had it all. But they weren&#8217;t playing the game they deserved in the online space. They were a leader in the industry, but not in the browser. And that&#8217;s where it started.    <\/p>\n<p>Our task was to put the brand in the spotlight of the digital world &#8211; so that their services and products would be found not only by their loyal customers, but also by new ones who are still looking for a reliable partner in interior production.<\/p>\n","protected":false},"featured_media":7903,"template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false},"referencia_kategoria":[90,89],"referencia_tag":[],"referencia_segment":[],"class_list":["post-9027","referencie","type-referencie","status-publish","has-post-thumbnail","hentry","referencia_kategoria-google-ads","referencia_kategoria-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencie\/9027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencie"}],"about":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/types\/referencie"}],"version-history":[{"count":1,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencie\/9027\/revisions"}],"predecessor-version":[{"id":9028,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencie\/9027\/revisions\/9028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/media\/7903"}],"wp:attachment":[{"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/media?parent=9027"}],"wp:term":[{"taxonomy":"referencia_kategoria","embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencia_kategoria?post=9027"},{"taxonomy":"referencia_tag","embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencia_tag?post=9027"},{"taxonomy":"referencia_segment","embeddable":true,"href":"https:\/\/www.prognessa.com\/en\/wp-json\/wp\/v2\/referencia_segment?post=9027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}