The company's branding is like a sports team. Although everyone has a different role, they are all dressed same and work together as a squad.
This is exactly how your brand should communicate.
A logo is just the tip of the iceberg
The production of a logo is far not the only step towards creating a complex visual identity.
The visual identity of your brand is defined by various graphic elements, fonts, the style of photos used in promotion or even the colors. It is also important to know to which objects and surfaces the visual identity will be applied.
5 reasons to say yes to a new corporate identity
Better brand recognition
Differentiation of the brand among the competition
Increasing customer trust
Firm's dignity and attractiveness
Clearer brand communication
Feel free to attract more people with new identity
