IW TREND is a respected company with more than 20 years of experience in the timber industry. Expertise, quality and a strong name – they had it all. But they weren’t playing the game they deserved in the online space. They were cutting edge in the industry, but not in the browser. And that’s where it started.
Our task was to put the brand in the spotlight of the digital world – so that their services and products would be found not only by their loyal customers, but also by new ones who are still looking for a reliable partner in the interior design industry.
For the IW TREND brand we have therefore created a complete tailor-made marketing strategy. It was based on an analysis of their business model, pricing and market position. By combining data, knowledge of their customer and market environment, we selected the most effective digital channels.
We have launched powerful Google Ads campaigns (display, search and shopping), deployed dynamic social network management and rolled out newsletters that delivered results. This included personal advice and active cooperation every step of the way.
The website was visited by about 186 % more people. Orders increased by 56 %. And traffic from social networks? +3090 %. The online brand has gained new energy and IW TREND has has become one of the most active and respected brands in digital.
This collaboration shows that when you have a quality product but it lacks visibility – you just need to direct it in the right way. And when trust and friendship are built on top of that, the results are just the beginning.
