When the company Lunomedic she was approached, she had a quality product in her hands, but a minimum of experience with digital marketing. Their goal? To launch PEPTYS, a new medical device, to the market in a way that is trusted by doctors and patients alike.
We started from the ground up – understanding the product, its benefits and what it solves. We built tailored digital strategy, took over complete social media management and prepared educational content for both doctors and patients.
The healthcare market is not simple. It requires consistency, patience and above all Trust. Our goal was to get PEPTYS in front of the professional and general public, to support the building of a sales network and to set up communication in a way that educates, not pushes sales.
Instead of a quick sale, we focused on long-term trust building. We overcame the initial resistance, actively responded to comments, answered questions and step by step changed the perception of PEPTYS in the online space.
The result? Sales grew. Confidence too! Eight months of patient work brought a breakthrough. Lunomedic achieved profit already in the first year of cooperation.
And patients started PEPTYS to actively request from their doctors
“PROGNESSA took over managing our social media (Facebook, Instagram) and got to work. At that time, our company was operating at a loss, and the numbers didn’t look promising. Eight months passed, and product sales started reaching tens of thousands of euros per month, surpassing the first hundred thousand at the beginning of the following year. And that became a driving force for doctors to recognize PEPTYS as a product in demand. Of course, the company reached positive (green) numbers already in the first year and continues to grow in another market — the Czech Republic.“
