RISO-R is a brand that was engraved in the hearts of Slovak families more than a century ago. Their jams taste the way we remember them from our childhood – honest, sweet and fruity. When they approached us to help them bring that taste into the digital world, we knew it wouldn’t just be about marketing. It was going to be about emotion.
Company RISO-R has its roots in 1902, when their jam history began to be written in Rimavská Sobota. Since then, it has undergone many changes, but the taste, tradition and quality have remained. Our task was to bring the brand closer to new generations – without losing its soul.
The task sounded clear:
➡️ to modernize the website,
➡️ to start managing the Facebook profile,
➡️ create a promo video of the production
➡️ and increase brand awareness among the wider public.
We started systematically and meticulously – just as a good jam is cooked. First, we shot a new product photo bank, which is used not only by the client, but also by retail chains in their leaflets. Then we prepared a series of visually striking and colourful posts on social media with a subtly playful tone that not only caught the eye, but also entertained.
The first three months have brought:
➡️ 196 000 views,
➡️ more than 15 000 interactions.
At the same time, the RISO brand proved to have the power not only to entertain, but also to move. During All Saints’ Day, we published a post that was the most successful in the entire campaign – reaching more than 20,000 people and generating more than 2,000 reactions.
The popular jams are created in the silence and aroma of the production hall and it is this atmosphere that we decided to convey in the promo video. We filmed directly in the production and the result? A video that represented the brand at the Christmas Agrokomplex with the theme “Slovak food for every Christmas table.”
And finally – the redesign of the website. In addition to a fresh visual identity, we also incorporated responsiveness, so the site works equally well on mobile, tablet and desktop. Visual quality met with technical comfort.
As sweet as the RISO brand should be:
🥄 The number of fans on Facebook is has increased almost 6-fold.
🥄 The brand has established a deeper relationship with its community.
🥄 Today, RISO is not just a traditional manufacturer but also a worthy player in the digital space.
“In 2023, the RISO team grew again by 19 people. 55 incomes in total, which make the lives of families sweeter thanks to our work. Because employee satisfaction at RISE is high, staff turnover is low, so it’s not just about the numbers. Combined with the skill of the RISO team, by 2020 we are part of the success of a 130-year-old company that, despite its age and market penetration, is growing year after year.
…great idea to thank your people too, because we have increased from 36 people to 55 as of today. It’s a great number and I’m glad there’s a lot of work and also result from you. We are going to have to get back to doing a little bit of this on purpose, because we are starting to have a staffing problem in our region as well. “
professionalism and experience of people who have basically “grown up” in the online space, our sales are already experiencing progness… or even progress. That’s actually the same thing. :)”
