This is how one of the juiciest stories of cooperation with the largest jam producer in Slovakia was created 🍓

Since the start of the cooperation, RISO-R has increased revenues from €2.8m to €9.13m (2020-2024). We have achieved this result on the basis of strong sales activities and PROGNESSY’s marketing strategy, where we lead the customer along the path of building a lovebrand. You come to us as a customer and stay with us as family friends!

Corporate identity, Social media, Video production, Web development

Advertising video

Nadezda Demeter

co-founder of Riso-R

“In 2023, the RISO team grew again by 19 people. 55 incomes in total, which make the lives of families sweeter thanks to our work. Because employee satisfaction at RISE is high, staff turnover is low, so it’s not just about the numbers. Combined with the skill of the RISO team, by 2020 we are part of the success of a 130-year-old company that, despite its age and market penetration, is growing year after year.

…great idea to thank your people too, because we have increased from 36 people to 55 as of today. It’s a great number and I’m glad there’s a lot of work and also result from you. We are going to have to get back to doing a little bit of this on purpose, because we are starting to have a staffing problem in our region as well. “

professionalism and experience of people who have basically “grown up” in the online space, our sales are already experiencing progness… or even progress. That’s actually the same thing. :)”

RISO-R is a brand that has held a special place in the hearts of Slovak families for more than a century. Their jams taste exactly the way we remember them from childhood – honest, sweet, and full of fruit. When they approached us to help bring this flavour into the digital world, we knew it wouldn’t be just about marketing. It would be about emotion.

Where it all began

The roots of RISO-R date back to 1902, when their jam-making story began in Rimavská Sobota. Since then, the company has gone through many changes, but the taste, tradition, and quality have remained the same. Our task was to bring the brand closer to new generations – without losing its soul. The brief was clear: ➡️ modernise the website, ➡️ launch and manage the Facebook profile, ➡️ create a promotional video from production ➡️ and increase brand awareness among the wider public.

How we added flavour

We started systematically and with precision – just like making a good jam. First, we created a new product photo bank, now used not only by the client but also by retail chains in their promotional leaflets. Then we prepared a series of visually bold, colourful social media posts with a gently playful tone that not only caught attention but also entertained. The first three months delivered: ➡️ 196,000 views, ➡️ more than 15,000 interactions. At the same time, it became clear that the RISO brand has the power not only to entertain, but also to move people emotionally. During All Saints’ Day, we published a post that became the most successful of the entire campaign – reaching over 20,000 people and generating more than 2,000 reactions. Beloved jams are created in the quiet and aroma of the production hall – and this is exactly the atmosphere we wanted to capture in the promotional video. We filmed directly in the factory, and the result? A video that represented the brand at the Christmas Agrokomplex exhibition under the theme “Slovak food on every Christmas table.” And finally – the website redesign. Along with a fresh visual identity, we implemented full responsiveness, ensuring a seamless experience on mobile, tablet, and desktop alike. Visual quality met technical comfort.

And the results?

As sweet as a RISO brand story should be: 🥄 The number of Facebook fans increased almost sixfold. 🥄 The brand built a deeper relationship with its community. 🥄 Today, RISO is not only a traditional producer, but also a confident player in the digital space.