Sofia security doors have been on the market for over 15 years. Their door collections can be found in furniture stores almost all over Slovakia – but mostly in the western and north-western part of the country.
The client needed to increase brand awareness in cities where their products are within easy reach and subsequently increase sales. So he chose the most popular service from our range of services to start with – turnkey Social Media.
At the moment when the client gave us the keys to his Facebook and Instagram, no one seemed to have any idea how perfect the results of our collaboration would be. But we’ll talk about that later.
Sofia doors have many benefits, which we wanted to introduce to our target audience at the beginning. The excellent noise dampening capabilities mean that you won’t be disturbed by your neighbours’ noisy hallway chatter. In winter, you’ll be delighted by the insulation capabilities that will not let the heat of your heated dwelling escape.
After the first introduction of the audience to the brand, we also opened the door to new, more creative, and sometimes surreal concepts. We combined the speed of the assembly service with the speed of the service men from racing sports. We have demonstrated the same benefit in a graceful, aesthetic design.
The endless video with the idea that you can enjoy the doors of Sofia indefinitely also brought positive reactions. Some viewers simply couldn’t take their eyes off the post.
After a couple of weeks, we unobtrusively surveyed the knowledge of the brand and its products in the form of various puzzles. The fact that we made our audience quite uncomfortable is evidenced by the comments. When asked if you can find two identical doors in the following picture, we also received the following answer.
Not only the eyesight, but also the fingers of Facebook and Instagram users were exercised with aesthetically tuned carousels.
The client’s interest was subsequently aroused by Google advertising. It was peeking out from banners placed on web portals visited by our target.
The advertising gained momentum with this move and everything seemed to be working as it should. That’s why a few weeks later, our office received a phone call from a client who urged us to stop the campaigns immediately.
Did we make a mistake somewhere? Did our advertising offend anyone? In the end, it turned out that demand shot through the roof and Sofia couldn’t cope with the onslaught of new customers.
After the situation calmed down, we turned the campaigns back on. However, after three months we were forced to turn off the campaigns due to high customer interest.
How does the owner of the company Miroslav Léke react to our cooperation?
“We have been forced to shut down online campaigns several times so that the amount of enquiries and orders we have received does not grow beyond us. Transforming the business into digital was the right decision, and anyone who ignores this fact today is making a mistake.”
Finally, thank you for being interested in the story of our collaboration and don’t forget to lock this article when you leave. 🔑
