The organiser of Balvalfest is the cultural-educational civic association Lačho Drom. It is headed by the well-known singer and musician Vladimír Sendrei, who annually confirms the quality of the event with a line-up packed with talented Roma artists and a great atmosphere. Take a look at how we have marketed one of the biggest gypsy festivals in Slovakia for two years in a row.
In order to make sure that the true Bashavel was not only held at the amphitheatre, but also on social media and in the streets, the client approached us with a request for a comprehensive visual identity, Facebook management, photo and video documentation, radio advertising and live streams.
We started by setting up an attractive visual that would convince our target audience that Balvalfest is a guarantee of endless fun and good music. We first made a poster in three different designs and colours. The client was finally convinced by the orange one.
With the freshly approved visual, we created Facebook posts, a video invitation and a radio spot in which Sandokán Lakatoš – the main star of the campaign, enticed viewers or listeners to a proper dance party held in Kokava nad Rimavicou.
The weather was fantastic and the atmosphere was indescribable. Those who didn’t enjoy it directly from under the stage were able to enjoy it through the live streams, which enjoyed a reach of almost
The number of ad impressions in 1 and a half months of the campaign reached 175 thousand. Promotional materials such as the video invitation, aftermovie, poster and the posts themselves were seen by just over 86 thousand Facebook users.
The good attendance and positive numbers meant that we kept up the rhythm of working with the client, and the following year we were entrusted with the promotion of the 20th anniversary edition.
It was to some extent marked by a global pandemic. However, the positive situation during the summer meant that the festival could finally take place with a reduced capacity and under certain conditions.
Like last year, we also made social media dance with a slightly modified visual. In addition to the usual introducing the performers, we also educated on how to purchase a ticket to the festival itself.
The video invitation was also an invitation to dance, and with it also a large print advertisement, which attracted visitors and residents of Rimavská Sobota – the new venue of the festival.
Two festival days brought laughing sun, but also an evening storm. For those who didn’t want to go into the heavy rain, we again prepared a series of short live entries, which were watched by 40 thousand people. The viewers were also very active, and during the streaming they took care of almost 2 thousand reactions, comments and shares.
The year-on-year increase in the number of fans of the festival’s Facebook page is also worth mentioning. From the beginning of our cooperation until today we have managed to increase the number of fans by 207%. This is a clear proof that the word Balvalfest is becoming more and more popular in the wider region, and we believe that this will continue to be the case in the years to come.
